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Essay

Burger King And Its Advertising Campaigns

Essay specific features

 

Issue:

Business

 

Written by:

Jesse T

 

Date added:

April 17, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1649

 

Was viewed:

2949 times

 

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Essay content:

In 1982 "Battle of the burgers" and "Aren't you hungry for a Burger king now?" were the slogans used. In 1983 "Broiling vs. frying" and 1985 "The big switch". All these ads throughout the years helped increase market shares from 7.6% to 8.3% from 1983 to 1985. "Search for herb" was a slogan used by BK about a person that has never tasted a whopper burger, this campaign was supposed to increase market share by 10% but in reality only increased it by 1% it was a disaster...
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"Search for herb" was a slogan used by BK about a person that has never tasted a whopper burger, this campaign was supposed to increase market share by 10% but in reality only increased it by 1% it was a disaster. In 1986-1987 "this is a burger king town" and "best food for fast times" brought a lot of attention to the company...
displayed 300 characters

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