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Essay heading: burton
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Business |
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| Date added: |
August 21, 2004 |
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3 / 742 |
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(www.hoovers.com, 2004) Another attribute to Burton's success is its strong distribution system. Burton has eliminated the intermediary channels by shipping its products directly to specialty shops with the use of the Burton Interactive Network, launched in 1999. The ordering system offers retailers the ability to access the status of their orders, marketing material, credit standing, and re-order capabilities...
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The ordering system offers retailers the ability to access the status of their orders, marketing material, credit standing, and re-order capabilities. This speeds up the entire distribution process from its factory to the retailer. In Japan, Burton has made it easier to process direct feedback from the riders, meeting their specific needs...
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