Business-Level Strategy

Essay specific features

 

Issue:

Business

 

Written by:

Jody C

 

Date added:

June 19, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1186

 

Was viewed:

4374 times

 

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Essay content:

To make this decision, companies divide customers into groups based on differences in the customers' needs called market segmentation, this process clusters people with similar needs into individual and identifiable groups. This leads us to who. WHO: Who are the customers? Demographic, geographic, lifestyle choices, personality traits, consumption patterns, industry characteristics, and organizational size...
displayed 300 characters

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A crucial business-level strategy decision is the one made about the target customers for the firm's goods or services (who). To make this decision companies divide customers into groups based on differences in the customers' needs called market segmentation as mentioned before. WHAT: What are the goods and services that potential customers need? Knowing ones customers is very important in obtaining and sustaining a competitive advantage...
displayed 300 characters

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