The degree of control is also important with an e-commerce company because it has the ability to appeal to a broader market. When there are no intermediaries involved there is more control for marketing. All three locations could have used all of the different channel strategies in different way to optimize the success of their company...
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The target market definitely changes for each location. In Maine, the customers are most likely very outdoorsy people who are looking for high quality at a reasonable price. At the Promenade, convenience seems more important and price does not play as big of a role in the purchase decision. The Internet store has to be very price conscious because it is so easy for people to switch to a competitor based on price and are therefore targeted more at the bargainers and people who do not have a store nearby...
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Starbucks Starbucks has a reputation for new product development and creativity. However, they remain vulnerable due to the fact that their coffee is expensive in comparison to their competition...	1 / 187
starbucks history This goal is achievable with Starbucks current locations in international markets through successful joint ventures and strategic alliances with local companies around the world...	2 / 304
STARBUCKS Starbucks has differentiated itself from its competitors and is well positioned which has made a very high customer perceived value for starbucks when it comes to comparison...	2 / 324
Cases Starbucks approaches the societal responsibility includes having an environmental mission which is very strong at Starbucks. They make sure they use conservation of resources daily to make minimize harm to the environment...	1 / 114