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Essay

Calyx & Corolla

Essay specific features

 

Issue:

Business

 

Written by:

Earlene H

 

Date added:

October 12, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 351

 

Was viewed:

2142 times

 

Rating of current essay:

 
Essay content:

However, the competition is well entrenched, as are the habits of the traditional consumer, who do not necessarily equate ordering flowers with the traditional dry goods /clothing catalog channel. Positioning / Targeting / Product Differentiation Calyx & Corolla has positioned themselves as a slightly upscale provider of flowers vs...
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the traditional FTD retail shop. Calyx & Corolla also targets a more planned purchase, whether from an individual or company account. Although positioned to be affordable, the extra care and service for the product and customer does reinforce the slightly higher prices versus the retail shop. Calyx & Corolla will continue to target its traditional customer, the slightly affluent, age 30-55 female, but from the Flower Industry Market Map, Calyx & Corolla's strategic positioning is well placed to reach the following NEW target markets: Proactive Males Slightly more affluent, active males comfortable with scheduling, but time pressed to order flowers...
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General issues of this essay:
Flowers For Algernon Flowers For Algernon Flowers For Algernon Flowers for Algernon Flowers for Algernon Flowers for Algernon Flowers Hope For The Flowers Flowers for Algernon Hope For The Flowers flowers in mrs dalloway Flowers For Algernon 3 Flowers For Algernon Flowers For Algernon Flowers For Algernon
 

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