Each segment has the four factors ranked differently and the top two in each individual segment will have our highest priority. In the first three rounds our low-end and traditional segments were suffering due to us focusing only on profit and lack of spending in sales and promotion. In year four we as a company committed to only using one strategy for all of our segments which was the broad differentiation strategy due to its success not only in our other segments but by our competitors in our low performing segments as well...
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In year four we as a company committed to only using one strategy for all of our segments which was the broad differentiation strategy due to its success not only in our other segments but by our competitors in our low performing segments as well. In those two under performing segments it seemed that sales were driven more by accessibility than anything else...
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