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Essay heading: Case 6.2: The Overhead Door Company
 
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Issue: Business
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Date added: May 12, 2009
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No of pages / words: 2 / 530
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This approach may be effective if Mary conducts her business based on referrals as well as door-to-door opportunities. In this approach Mary could mention one of the prospects mutual friend that referred Mary to the prospect. This method helps to break the ice with the prospect and to creates rapport with the prospect...
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This makes the atmosphere more relaxed for Mary to continue with her call. The product approach can be used to support her sales presentation with additional information and/or photos of the product and it's different components. Because Mary's product is too big to bring to the buyer, she could use computer generated graphics and good quality brochures to emphasise the aesthetics and specific dimensions/ features of the different garage doors which are available to the prospect...
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