Case Brief- Starbucks: Delivering Customer Service

Essay specific features

 

Issue:

Business

 

Written by:

Carolyn W

 

Date added:

November 28, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 630

 

Was viewed:

5828 times

 

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Essay content:

Global Marketing Sales Organization builds up for better marketing strategy. Pros: • Looks at big picture: It helps Starbucks has consistent brand image around the world. • Information integration: Collecting data from every piece of information to help managers make right decision for all stores and customers...
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Focusing on customer satisfaction enhancement: Providing light food, drive through service, or designing different atmosphere in different location to fit certain culture are ways to satisfy customers. For instance, in downtown area, people prefer ordering to-go and fast. Therefore, these retailers are better focusing on both quick service and high quality coffee...
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