Case Roca

Essay specific features

 

Issue:

Business

 

Written by:

Steven B

 

Date added:

February 2, 2017

 

Level:

University

 

Grade:

B

 

No of pages / words:

15 / 4103

 

Was viewed:

4014 times

 

Rating of current essay:

 
Essay content:

In the case of Roca they have always been much more concerned about setting up new production abroad and purchasing already existing companies under the same brand ROCA. On the other hand, Sanitec strategy has much to do with acquisitions and not setting up new production factories abroad. Sanitec is not a brand...
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Sanitec is not a brand. It accumulates a series of leading brands that are mostly local and is continuosly working towards a more integrated organisation, taking advantages of the local differences and sinergies among complementary brands. American Standard has made its own way through multiple mergers but keeping its brand-name products and paying special attention to a set of values provided to every employee through the world...
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