Case Study: Dell Computer Corporation

Essay specific features

 

Issue:

Business

 

Written by:

Lorenzo T

 

Date added:

June 3, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1652

 

Was viewed:

6195 times

 

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Essay content:

Its build-to-order and sell-direct approach proved appealing to growing numbers of customers in the mid 1990s as global PC sales rose to record level. In 1998, it was already the 3rd manufacturer in the United States with a 12% share of PC market and a nearly 6% share worldwide. The company's fastest growing market for the past several quarters was Europe...
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In 1998, it was already the 3rd manufacturer in the United States with a 12% share of PC market and a nearly 6% share worldwide. The company's fastest growing market for the past several quarters was Europe. Even during the Asia economic woes in the early 1998, Dell's sales in Asia rose 35%. Its sales at the Internet Web site were about $5 million a day and expected to reach $1...
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