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Case Study Galeries Lafayette

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Issue:

Business

 

Written by:

John T

 

Date added:

February 28, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

14 / 3726

 

Was viewed:

8508 times

 

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Essay content:

Around 35,000 employees work in one of the group’s 422 stores or 56 affiliates. Galeries Lafayette's total surface area of nearly 500,000 m2 includes a number of outstanding features, like the famous neo-Byzantine dome built in the 19th century atop the building on Boulevard Haussmann. The stores outside Paris are centrally located in major cities across the country...
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The stores outside Paris are centrally located in major cities across the country. The repartition of the group’s turnover by business segment is as follows: Galeries Lafayette: 31,8 %, Bazar de l’Hotel de Ville: 10,2 %, Monoprix: 31,4 %, LaSer: 22,6 % and other: 4 %. In accordance to its former advertising slogan “Il se passe toujours quelque chose aux Galeries Lafayette!” (“Something is always happening at Galeries Lafayette!”), a number of sub-brands to the Galeries Lafayette have been created in Paris, which harness the transfer of the brand Galeries Lafayette: n Lafayette Homme (2001) – men’s apparel n Lafayette Gourmet (2002) – food n Lafayette Maison (2004) – decoration and home improvement n Lafayette V...
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