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Case Study - Sports Obermeyer

Essay specific features

 

Issue:

Business

 

Written by:

Steven J

 

Date added:

July 21, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1145

 

Was viewed:

2030 times

 

Rating of current essay:

 
Essay content:

The company held a commanding 45% share of the children’s skiwear market and 11% share of the adult skiwear market. Obermeyer offers a broad line of fashion ski apparel, including parkas, vests, ski suits, shells, ski pants, sweaters, turtlenecks, and accessories. Parkas are considered the most critical design component of a collection; the other garments were fashioned to match the parkas’ style and color...
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Parkas are considered the most critical design component of a collection; the other garments were fashioned to match the parkas’ style and color. Their products were offered in five different genders: men’s, women’s, boys’, girls’, and preschoolers’. The company segments each “gender” market according to price, type of skier, and how “fashion-forward” the market was...
displayed 300 characters

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