In business this translates into corporations selling standardized products in the same way everywhere-Autos, steel, chemicals, petroleum, cement, agricultural equipment, industrial and commercial construction, banking and insurance, computers, electronics and so on. Lewitt also argues that not only these tacit things have been standardized but also other aspects of life...
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Lewitt also argues that not only these tacit things have been standardized but also other aspects of life. What confirms this sweeping wave of technology and its consequences just mentioned? Well the author brings up examples such as the success of Coca-Cola, Pepsi, Rock Music, Greek Salad, Hollywood movies, Levi jeans etc...
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Market Segmentaion Revenues are thus improved. Improved segmentation can lead to significantly improved marketing effectiveness. Distinct segments can have different industry structures and thus have higher or lower attractiveness (Porter)...	1 / 273
how is market segmentation used in target marketing? Broadly, markets can be divided according to a number of general criteria, such as by industry or public versus private sector. Generally segmentation is conducted using demographic, geographic, attitudinal or behavioral data...	1 / 178
Marketing Mix A product isn't much good to a customer if it isn't available when and where it's wanted. The third P (Promotion) is concerned with telling the target market or others in the channel of distribution about the "right" product...	2 / 553
Strategic Analysis Strategic decisions may include setting objectives in capacity, responsiveness, quality and cost. As a result it should be possible to decide whether to produce a low cost product, or to attempt to differentiate it with features and to charge a premium for this...	2 / 343