Channels of Distribution

Essay specific features

 

Issue:

Business

 

Written by:

Gabriel P

 

Date added:

June 29, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

3 / 603

 

Was viewed:

9068 times

 

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Essay content:

For the most part, this means understanding the various marketing channels, through which merchandise can be moved, and learning how to factor in additional storage and shipping costs. The selection of distribution channels is key to successful marketing. There are a wide variety of possible distribution channels...
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Intermediaries, which help the producing company get their product to the end consumer includes: sales agents, retailers, wholesalers, selling agents, and maybe even direct mail. Intermediaries are used as go-betweens because the manufacturing company may not be familiar with the market situation in various areas of the country as they would like to be...
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