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Essay heading: Choosing Candidate Markets And Products When A Firm Goes International
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Issue: Business
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Date added: March 15, 2001
No of pages / words: 1 / 273
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Consumers define themselves by the clothes they wear, the foods and drinks they consume, and the jewelry and perfumes they use. This has led to fast sustained growth in the luxury markets.
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One of the most critical elements in planning an international market entry strategy is matching the product and the target market. Product and market research must be conducted in order to find the best fit. There are four basic questions that one should ask in the intercorporate research and analysis of product selection...
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