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Essay

Clocky Marketing Analysis

Essay specific features

 

Issue:

Business

 

Written by:

Aurora M

 

Date added:

September 14, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

17 / 4601

 

Was viewed:

3144 times

 

Rating of current essay:

 
Essay content:

The following is our analysis of her situation, and suggestions on how she should proceed. Question 1 Using a SWOT analysis we are able to define the success factors that will influence Clocky’s future launch on the market by identifying the potential threats that Nanda is facing as well as weaknesses inherent in her business model thus far...
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If she addresses this communication properly, the “fad” threat will be diminished significantly as well 3) Need to recoup start-up costs: this challenge will be addressed by careful pricing and distribution choices, to ensure that she is able to get the volume of sales she needs, as well as the profit margin per unit 4) Short product life-cycle: the nature of her technological product dictates that Nanda must already be considering the positioning and timing of the next generation of Clockys, even as this first incarnation goes to market...
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