As with anything in business, there needs to be a balance within a promotional campaign which is of great importance to the overall success of the promotion. There are several factors that need to be considered when discussing the correct promotional mix of a campaign. These include product factors, budget constraints, customer and cultural factors, sales factors, media factors and market expectations...
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These include product factors, budget constraints, customer and cultural factors, sales factors, media factors and market expectations. These factors are all intrinsically linked and need to be considered as such when assessing the optimal mix of the promotional campaign. This is stated succinctly below: “The challenge is to select the right mix of promotional activities to suit your particular business at a particular time and to then use it correctly to achieve a result...
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Consumer Buying Decision These factors are often inherent in our values and decision processes. SOCIAL factors include groups (reference groups, aspirational groups and member groups), family, roles and status...	1 / 256
mr. This ties in with the market-nicher strategies of positioning your product. Choosing the right consumers means choosing the right niche or click of consumers who have a common demand or want for products and services...	2 / 288
Consumer Behaviour You may even actually examine the product before you decide to purchase it.	1 / 260
Marketing Summary Besides, it also can help the consumer to make decision which brand of the mineral water that they want to demand. For example, after the consumers do research for all the brands of the mineral water and they found that Spritzer company has produces natural mineral water which is rich in orthosilicic acid (OSA) and beneficial to health...	4 / 931