Coca-Cola continues to expand the reach of the established brands of The Coca-Cola Company (TCCC) - Coca-Cola, diet (or light) Coke, Fanta and Sprite - to its consumers through new brand extensions and continued package innovation. At the same time, the company is investing with TCCC to expand its non-CSD range, both through local brand acquisitions, such as Multon juice in Russia, and new product innovation, such as entering into a new category by launching Amita Smoothies in Greece...
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To continue increasing its presence in these growing beverage categories, Coca-Cola acquired, jointly with TCCC, the leading juice brand in Serbia, Fresh & Co, in early 2006, as well as a high-quality mineral water provider in Italy. Further, as a result of a recent territorial expansion into Cyprus, the company is gaining ready entry into the dairy category...
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Assignment The company produces concentrate, which is then sold to various licensed Coca-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners...	1 / 219
Coke Vs. Pepsi 7. Interpret the results of your EVA calculation. If you had to choose between Coca Cola Co. and Pepsi Co, which one would you choose? Why? • Both Firms EVAs are increasing from 2001 to 2003 • EVAs of Coca Cola is significantly higher than those of PepsiCo...	1 / 138
Strengths and Weaknesses of Coca-cola They will have to create a new manufacturing process, which costs money. Coca-Cola also owns Minute Maid and Fruitopia, so if the new organic juices and sodas are a hit, it could potentially hurt the sales of their subsidiary products...	2 / 382
Coco-Cola Key Success Factors In the late 90s the company, typically showing earnings growth of 15-20% per year, turned in three straight years of falling profits.	1 / 263