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Essay heading: Coca-Cola
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Book Reports |
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| Date added: |
April 8, 2002 |
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4 / 904 |
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The next year Candler and his brother, John; Frank Robinson; and two associates formed the Coca-Cola Co.
In 1893 Candler registered Coca-Cola as a patented trademark. He also responded to growing concerns over the dangers of cocaine by reducing the amount of coca in the drink to a trace. However, he kept some coca extract in Coca-Cola so the name would accurately describe the drink...
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However, he kept some coca extract in Coca-Cola so the name would accurately describe the drink. Candler only had a patent on the name, and not the drink syrup—that is, the drink’s base, containing all the ingredients minus the carbonated water. He figured that keeping the coca in his formula would legally allow the company to distinguish its drink from imitations...
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