Coca-Cola information management

Essay specific features

 

Issue:

Business

 

Written by:

Billy M

 

Date added:

January 9, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 393

 

Was viewed:

9869 times

 

Rating of current essay:

 
Essay content:

Retailers that have chosen to participate in this program have also allowed Coke to use their stores as a real-world laboratory, conducting long-term marketing experiments to gather their own data. The type of information gathered varies from store to store. Information gathered by store scanners produce universal product codes, number of items purchased, price, time, and the store name and location...
displayed 300 characters

Custom written essay

All essays are written from scratch by professional writers according to your instructions and delivered to your email on time. Prices start from $10.99/page

Order custom paper

Full essays database

You get access to all the essays and can view as many of them as you like for as little as $28.95/month

Buy database access

Order custom writing paper now!

  • Your research paper is written
    by certified writers
  • Your requirements and targets are
    always met
  • You are able to control the progress
    of your writing assignment
  • You get a chance to become an
    excellent student!

Get a price guote

 
 

Information gathered by store scanners produce universal product codes, number of items purchased, price, time, and the store name and location. The stores that offer frequent shopper programs can track transactions to specific households and monitor purchasing patterns. The observations made by the store employees, as well as Coke's marketing researchers, help to identify shopping behaviors...
displayed 300 characters

General issues of this essay:

Related essays:

x
Services