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Essay

Coca-cola towards quality and culture

Essay specific features

 

Issue:

Business

 

Written by:

Roy H

 

Date added:

February 12, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 400

 

Was viewed:

2372 times

 

Rating of current essay:

 
Essay content:

More than a billion times every day, consumers choose our brand of refreshment because Coca-Cola is… • The Symbol of Quality • Customer & Consumer Satisfaction • A Responsible Citizen of the World” The text above is CCC:s official statement regarding quality. One of CCC:s strategies is about maintaining high quality in order to, at least, keep their market share and strong image...
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One of CCC:s strategies is about maintaining high quality in order to, at least, keep their market share and strong image. In order to do that globally in a proper way, CCC together with their top bottlers invented a quality management system called The Coca-Cola Quality System (TCCQS) . This in one step in CCC:s aim to have high quality in everything they do, not only the beverages...
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