Coca Cola Vending Machines

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Laurie H

 

Date added:

October 14, 2011

 

Level:

University

 

Grade:

B

 

No of pages / words:

4 / 845

 

Was viewed:

2185 times

 

Rating of current essay:

 
Essay content:

It charges a higher price during warmer temperatures and a lower price during colder times. Coke wants to increase its vending machine business with higher margins, but isn't sure this new temperature technology is the way of the future. Issue Analysis After carefully analyzing the case, I've discovered three key issues that this problem, and its solution, must address...
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The first issue is the temperature reading technology itself. Is this computer chip dependable and reliable? Who sets the minimum and maximum temperatures in each market? These sort of questions need to be answered for this technology to work. I also think that there might be better alternatives to increasing profit margin for vending machines than by changing prices with the weather...
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