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Essay heading: Coke Zero
 
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Issue: Business
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Date added: January 21, 2008
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No of pages / words: 2 / 431
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The funniest example is a video that features Coca Cola executives talking to unsuspecting lawyers about suing their own employees for “taste infringement”. The video, available on the Coke website, succeeds in playing up the taste similarities between Coke Zero and Coke Classic. What about the Sweeteners? Both aspartame and acesulfane K are low-calorie, artificial sweeteners...
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Consumers who dislike these types of products probably won’t like Coke Zero any better than Diet Coke or any other low calorie drink. But for calorie-conscious people who still want a flavored, carbonated beverage, Coke Zero represents another option that won’t add to the hips or waistline. For Coke Classic fans, cutting calories is now easier...
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