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Essay

Cola Wars Continue: Coke And Pepsi In The Twenty- First Century

Essay specific features

 

Issue:

Business

 

Written by:

John S

 

Date added:

September 30, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 488

 

Was viewed:

6016 times

 

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Essay content:

So the per capita consumption data reveals that other drinks are not necessarily eating up the market share of carbonated soft drinks. Exhibit 3 shows that from 1966 to 1975 coca cola is ahead of Pepsi by about 13-14% in market share but between 1975 and 1985 this gap has declined to as low as 8% mainly because of the effect of the Pepsi challenge...
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However coca cola has gained the lead and the difference is ticking around 14% again. Maybe Pepsi needs another blockbuster to narrow the gap or take the lead. Exhibit 4: Financial statements show that Pepsi has been a better and consistent performer as compared to coca cola. Net profit per sales of Pepsi was far behind coca cola in the year 1975 but by the year 2000 the gap had been eliminated and both is having almost the same level of net profit per sales (Pepsi leading by 0...
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