Colgate Max Fresh : Global Brand Rollout

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Issue:

Miscellaneous

 

Written by:

Dora L

 

Date added:

February 13, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1683

 

Was viewed:

9678 times

 

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Essay content:

This shows that in the US market there is more therapeutic benefits sought from toothpastes. Exhibit 2B on the other hand qualifies that consumer benefit data. It shows that between 2000 and 2004 data. There is a dwindling importance of the therapeutic benefit : ‘anti-cavity/tartar’ at -22.7% while there is a growth in cosmetic benefits : ‘whitening’ at +16...
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Exhibit 2B on the other hand qualifies that consumer benefit data. It shows that between 2000 and 2004 data. There is a dwindling importance of the therapeutic benefit : ‘anti-cavity/tartar’ at -22.7% while there is a growth in cosmetic benefits : ‘whitening’ at +16.4% and ‘freshening/cleaning’ at +2...
displayed 300 characters

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