Commercialisation

Essay specific features

 

Issue:

Social Issues

 

Written by:

Vickie J

 

Date added:

February 8, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

11 / 2885

 

Was viewed:

1943 times

 

Rating of current essay:

 
Essay content:

Today, sport is big business and big businesses are heavily involved in sport. Athletes in the major spectator sports are marketable commodities, sports teams are traded on the stock market, sponsorship rights at major events can cost millions of dollars, network television stations pay large fees to broadcast games, and the merchandising and licensing of sporting goods is a major multi- national business...
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These trends are not just restricted to professional athletes and events, many of them are equally applicable to the so-called amateur sports. In some ways parallelling the increased commercialization of sport has been the emergence of academic interest in the business and management of sport. Much of the work in this area, including some of my own, has been concerned directly or indirectly with issues of effectiveness and efficiency and has the implicit or explicit aim of improving managerial practice and the functioning of organizations...
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