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Essay

Commercializing Kunst 1600

Essay specific features

 

Issue:

Business

 

Written by:

Terrie Q

 

Date added:

September 23, 2015

 

Level:

 

Grade:

B

 

No of pages / words:

4 / 959

 

Was viewed:

6868 times

 

Rating of current essay:

 
Essay content:

For the home refrigerator repair market, the benefits of using a Kunst 1600 are marginal, yielding a total value in use of approximately $120. To penetrate the light commercial refrigerator segment we need to increase Kunst brand recognition, educate wholesalers on the benefits of our product, and emphasize the significant cost savings to repair shop owners relative to competition through advertisements and personal visits...
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With regards to wholesalers, our company stability, product quality, and equivalent technical services are on par with competitors. Points of differentiation with competitors are longevity, increased durability (due to less moving parts and a solid aluminum frame), oil-free use, increased profit due to decreased pump time, the ability to detect leaks (the most common cause of refrigeration system failure), and greatly increased savings, for a total value in use of almost $1000 (Exhibit 4)...
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General issues of this essay:
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