consumer behaviour

Essay specific features

 

Issue:

Business

 

Written by:

Lillie G

 

Date added:

August 7, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2525

 

Was viewed:

5446 times

 

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Essay content:

According to Solomon (1999), most marketers now recognize that consumer behavior is an ongoing process; decision making unit plays an important role in this process. As the basic consumer decision-making unit, family are most frequently examined by many markets because decision making by family differs in many ways from decisions made by an individual and an organization...
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As same way, I am going to illustrate how these facets affect Chinese consumer behavior and how do Chinese family make automobile purchase decisions. Following, through the progress of decision-making process, the different roles will be evaluated respectively. Besides, the manager benefit from perspective of decision making process also will be discussed 2...
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