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consumer behaviour: the needs and motivation of degital camera

Essay specific features

 

Issue:

Business

 

Written by:

Michele B

 

Date added:

March 27, 2016

 

Level:

University

 

Grade:

B

 

No of pages / words:

8 / 1975

 

Was viewed:

8619 times

 

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Essay content:

With the development of technology, there is a new kind of camera which becomes a fashion all over the word. It named digital camera which is short for DC. Digital cameras are different form the traditional cameras. The biggest differentiation between the two cameras are digital cameras do not need films whilst tradition camera need...
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Compare with tradition camera, digital camera has more advantages for ordinary consumer than disadvantages. But people use the tradition cameras for more than 150 years, will they easily to accept the new camera? How to motivate consumer to buy digital cameras? Can the marketers create such a need to them? For this article, I would discuss the need and motivation of consumers, and show the answer about the questions above...
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General issues of this essay:
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