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Essay

Consumers' Attitudes toward Unsolicited Commercial E-mail

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Lorena S

 

Date added:

May 26, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1044

 

Was viewed:

3074 times

 

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Essay content:

Par- ticularly, audience opinions of advertising intrusiveness, detected loss of control (as perceived by Psychological Reactance), and annoyance in regards to the direct marketing methods were examined. The outcome of this survey study (N=119) suggested that participants saw spam as more intrusive and annoying than postal direct mail...
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The outcome of this survey study (N=119) suggested that participants saw spam as more intrusive and annoying than postal direct mail. The study lent to the concept of Psycho- logical Reactance by suggesting that participants did not perceive a loss of control concerning unsolicited commercial e-mail, therefore Psychological Reactance was not amply corroborated in the frame of reference to these marketing communication methods...
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General issues of this essay:
Consumers' Attitudes toward Unsolicited Commercial E-mail Privacy is becoming an important issue relating to the use and abuse of information technology. We suffer unsolicited phone calls and e-mail. We get junk mail and other communications when our names and addresses are sold, traded or ... Is Royal Mail justified in offering and promoting its direct mail services? Comparison Between E-Mail and Postal Service Direct Mail CRM and Direct Mail Direct Mail Marketing e-mail and electronic mail We've Got Mail - Always mail mail synapsis of you've got mail E-Mail business junk mail E-Mail Privacy Yahoo Mail
 

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