coors Beer

Essay specific features

 

Issue:

Business

 

Written by:

Lucille H

 

Date added:

April 6, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

12 / 3147

 

Was viewed:

7608 times

 

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Essay content:

It was not until the early nineteen hundreds that the beer industry initialized through the creation of lager beers. The technological advances created at the same time were, "Mechanical refrigeration greatly aided in the production as well as the storage of beer. Pasteurization was also adopted during this period, which opened the way for wide-scale bottling and off-premise consumption of beer...
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Pasteurization was also adopted during this period, which opened the way for wide-scale bottling and off-premise consumption of beer. In addition, developments in transportation allowed brewers to ship beer long distances in refrigerated rail cars, increasing both marketing volume and area" (Goldhammer, 1)...
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