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Essay heading: Corporate Social Responsibility
 
Essay specific features
Issue: Humanities
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Date added: November 13, 2002
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No of pages / words: 57 / 15737
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Once a user decides to make a donation, he or she is taken to the payment service provider's site where the transaction takes place. Usually the provider establishes a fee structure with participating NPOs based on contributions received. Cross Promotions that promise a donation to a charitable cause based on the purchase of the company's product...
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Usually the provider establishes a fee structure with participating NPOs based on contributions received. Cross Promotions that promise a donation to a charitable cause based on the purchase of the company's product. Herein a certain percentage of the cost of purchase is diverted towards the cause. The idea being to take an issue that carries weight with the masses or the targeted customers, which entices them to choose the brand associated, over the competitors and in the process promoting the cause with monetary aid...
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