The company was also able to charge a premium price for the optical mouse in early stages of product introduction, though intense competition has forced down the price recently. Hence we can summarize in this case : Result Customer Value > Price > Cost
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Product : Optical Mouse for Personal Computers Year of Introduction : 1999 Aspect Modified : Introduced a tiny Infrared Camera Sensor in the Mouse Customer Value Created : Optical mice have several benefits over track-ball mice: ? No moving parts in mouse means less wear and a very low chance of mechanical failure...
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