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Creative Technology Profile

Essay specific features

 

Issue:

Business

 

Written by:

Nancy B

 

Date added:

September 27, 2012

 

Level:

University

 

Grade:

C

 

No of pages / words:

2 / 328

 

Was viewed:

9227 times

 

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Essay content:

Creative's products are marketed through both the OEM and retail channels under a variety of trademarks, including the `Blaster' family name. The principal activities of the Group consists of the design, manufacture and distribution of digitized sound and video cards, computers and related multimedia and personal digital entertainment products...
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Sound Blaster® sound card put the company on the world map 1999 – Nomad line of digital audio players were introduced and later introduce the Muvo and ZEN series of potable media players 2004 – A $100 million marketing campaign to promote their digital audio products, including the ZEN range of MP3 players...
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