Culture and advertising

Essay specific features

 

Issue:

Social Issues

 

Written by:

Donna L

 

Date added:

October 3, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 665

 

Was viewed:

10136 times

 

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Essay content:

Actually the natural process of self-definition as an indispensable teenagers' need, is substituted with a branded culture, which is namely sold out to capitalist system. So to be more clear and apparent about this situation, for instance rock fans start to go festivals and believe that they are anti-system, while they are just consuming and capitalist sponsor make money out of them...
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Thus in order to sell the same products to this new market, the capital owner starts to create organization and brand identities which is identical with these new culture characteristics. In addition, at this point, the Marketing of Cool is described as a solver for youth marketing, which trigger the best demand while this knife edge of the interaction between this new market and the capitalist companies in mid nineties...
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