From Exhibit 2 of the case we see that the majority of purchases for this category are made in years 1 and 2. Tuscan may be able to increase per customer profits in this category by maintaining the same mailing frequency (8 catalogs per year) for the first 2 years and then decreasing the frequency (to say 4 per year) in subsequent years thereby decreasing the mailing costs while still maintaining relatively the same response rate from customers...
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Also we see from exhibit 2 that the number of multiple sales in a year is relatively high which seems to indicate that these may be loyal customers. A referral reward system may be used to incentivise these customers to try and rope in more customers. Customers Whose Initial Purchase is < $50: From the table in Q1 we see that even after a 5-year period, customers in this category still do not produce a profit for Tuscan...
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Year 2000: Fiction, Fantasy, And Fact Older software however, may very well have to be replaced or at the very least, upgraded. The year 2000 has become a two-fold problem. One is the inability of the computer to adapt to the MM/DD/YY issue, while the second problem is the reluctance to which we seem to be willing to address the impact it will have...	13 / 3448
Y2K Bug There are two major problems with this philosophy. First, there are too many variables from hardware to software of different types to think that a "cure-all" can be found that will create an "across-the-board" type of fix...	6 / 1556
Millennium Bug Most IS (information system) people are either unconcerned or unprepared. Let me give you a "short take" on the problem we all are facing. To save storage space and perhaps reduce the amount of keystrokes necessary in order to enter the year to date-most IS groups have allocated two digits to represent the year...	12 / 3085
Y2k: Should We Be Worried? The upside being a program that reads the date with four digits is approximately ninety dollars depending on the kind of program wanted. The other factor is a computer programming language called COBOL (common business oriented language)...	3 / 840