Essay

Customer Relationship Management with respect to Recurring Deposit Account of SBI and ICICI

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The sub drivers of value equity are quality, price and convenience. 2. Brand Equity: Customer's subjective and intangible assessment of the brand beyond the objectively perceived value. The sub drivers are customer brand awareness, customer attitude towards the brand, customer perception of brand ethics 3...
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Relationship Equity: Customers tendency to stick to the brand above and beyond the objective and subjective assessment of its worth .Sub drivers of relationship equity includes loyalty programs, community building programs and knowledge building program. BASIS OF COMPARISONS With the aim to make comparative analysis between the two Banks with respect to Recurring Deposit facilities, is done considering following factor: ? Dissatisfaction level of customer ? Reinforced customer ? Convenience ? Benefit and facility ? Increase in customer revenue Customer-Product profitability analysis is to compare the most profitable segment for the bank...
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