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Essay

Customer Rentention

Essay specific features

 

Issue:

History

 

Written by:

Betty M

 

Date added:

October 4, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1014

 

Was viewed:

4246 times

 

Rating of current essay:

 
Essay content:

Past and Current customer behavior is the best predictor of Future customer behavior. Think about it. In general, it is more often true than not true, and when it comes to action-oriented activities like making purchases and visiting web sites, the concept really shines through. We are talking about actual behavior here, not implied behavior...
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Being a 35-year-old woman is not a behavior; it’s a demographic characteristic. Take these two groups of potential buyers who surf the ‘Net: People who are a perfect demographic match for your site, but have never made a purchase online anywhere People who are outside the core demographics for your site, but have purchased repeatedly online at many different web sites If you sent a 20% off promotion to each group, asking them to visit and make a first purchase, response would be higher from the buyers (second bullet above) than the demographically targeted group (first bullet above)...
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General issues of this essay:
customer service The Customer Comes Second A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD. Customer Behavior Customer Centricity Customer Needs Customer Satisfaction Customer Satisfaction Customer Service Customer perceived value Customer customer behaviour customer service Customer Rentention Customer Loyalty
 

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