customer satisfaction

Essay specific features

 

Issue:

Business

 

Written by:

Edward H

 

Date added:

October 24, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1182

 

Was viewed:

1453 times

 

Rating of current essay:

 
Essay content:

An individual is more likely to be satisfied if the service performance meets or exceeds his/her expectations. On the other hand, he/she is more likely to be dissatisfied if the service performance falls below his/her expectations. Attribution theory is concerned with how individuals interpret events and how this relates to their thinking and behavior...
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Attribution theory assumes that people try to determine why people do what they do. A person seeking to understand why another person did something may attribute one or more causes to that behavior. Equity theory seeks to explain the method whereby consumers perceive fairness in a market exchange. Consumers form perceptions of their inputs (search, decision, making money, etc...
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