As well, with the strategy of differentiation, Dansk has been able to enjoy high customer loyalty. Nierenberg referred to the consumers as "Dansk club members". In 1970, about 50,000 people wrote to Dansk requesting information on products. The high customer loyalty has allowed Dansk to appreciate less threat from competition...
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Therefore, Dansk's strategy of producing high quality products for a small market segment of high-class consumers, has allowed them to take a position in the market where they can enjoy high consumer loyalty, supplier power, and high profits because of their prestigious brand identification. Dansk is in a very good position in the market...
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