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Essay

Data mining in customer acquisition

Essay specific features

 

Issue:

Business

 

Written by:

Wilfred M

 

Date added:

June 22, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1100

 

Was viewed:

8259 times

 

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Essay content:

New customer can be an existing customer that is new to the category when they found a new category of solution for their existing need. Like Amazon's customer, currently their customer may only buy book from Amazon. But when amazon offer new product called Kindle which is an e-book reader, the current customer may switch to buying Kindle instead of book...
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But when amazon offer new product called Kindle which is an e-book reader, the current customer may switch to buying Kindle instead of book. When a company acquiring new customers, it is not simply targeting all the new customer with all the promotion tools and methods. The first thing that the company do is to estimate the customer lifetime value to find whether it worth to acquire...
displayed 300 characters

General issues of this essay:
Data Data Mining Data mining in customer acquisition Data mining Legal constraints regarding the usage of customer data. What is an "opt-in"? Data Mining Data Mining Putting Data To Work: Intelligently Using Data Mining, Data Warehousing And Databases. An Exploration of Understanding Heterogeneity through Data Mining Accuracy of Data, Data Ouytput DATA MINING IN HOMELAND SECURITY Data Mining In A Nut Shell Data Mining and Warehousing Data Mining Establishing a center of excellence for data mining
 

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