Data Warehousing and/or Business Intelligence

Essay specific features

 

Issue:

Technology

 

Written by:

Walter M

 

Date added:

December 13, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 696

 

Was viewed:

6186 times

 

Rating of current essay:

 
Essay content:

This system was directly linked to its vending machine column control system, collected sales data including volume and price; sold-out information, product, time and duration, and machine breakdown information etc. The data is stored in the data warehouse and analyzed by marketing and operations managers...
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The data is stored in the data warehouse and analyzed by marketing and operations managers. Real-time sales information is most valuable but with the help of historical data the marketing manager may analyze sales trends that can be used for route planning. After adopting data ware housing technology Coca Cola Company have been able to greatly improve forecasting, leading to better route sales productivity and with fewer stock-outs...
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