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Essay

DeBeers

Essay specific features

 

Issue:

Business

 

Written by:

Donald H

 

Date added:

January 29, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

14 / 3902

 

Was viewed:

5897 times

 

Rating of current essay:

 
Essay content:

Traditionally De Beers had served this market indirectly through its network of resellers, polishers and merchants. This strategy had been complemented by De Beers marketing efforts using its famous ?A Diamond is Forever' tag line. This combination had allowed De Beers to circumvent the regulation imposed on it by the anti-trust regulation...
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This combination had allowed De Beers to circumvent the regulation imposed on it by the anti-trust regulation. But now, with the major lawsuit settled the company was free to operate directly in the United States. Perry had been the international marketing director for De Beers SA for several years and had never faced such a challenge before...
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