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Essay

Decline stage of Product

Essay specific features

 

Issue:

Book Reports

 

Written by:

Gerard S

 

Date added:

November 5, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

5 / 1184

 

Was viewed:

6200 times

 

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Essay content:

Since the end of the product form is seen as inevitable, there are no sub-stages here. Characteristics: · Competition: As time goes on firms drop out until no one is producing the product. · Target Market: Mostly consists of Laggards who have been loyal to this type of product for a long time and have not moved on to newer products...
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Also, there may be a large loyal market they may not be sensitive to price increases. However, some companies looking to get out of market, but have existing inventory, may drastically markdown product to encourage rapid sales. · Promotion: Companies limit promotions to occasional reminders to loyal customers though overall little is spent...
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