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Essay

Defining Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Phyllis B

 

Date added:

August 5, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 912

 

Was viewed:

7740 times

 

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Essay content:

It is practically the heart of a business. When Andrea Jung was named as CEO for AVON Products Inc. she said that Avon products can be "as big in the women's beauty business as Walt Disney Co. in entertainment". She focused on changing the well known door-to-door selling. The new marketing plan was to make AVON "the source for anything and everything a woman wants to buy", giving a choice to busy women on how they do their buying: through a representative, in a store, or online...
displayed 300 characters

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It is practically the heart of a business. When Andrea Jung was named as CEO for AVON Products Inc. she said that Avon products can be "as big in the women's beauty business as Walt Disney Co. in entertainment". She focused on changing the well known door-to-door selling. The new marketing plan was to make AVON "the source for anything and everything a woman wants to buy", giving a choice to busy women on how they do their buying: through a representative, in a store, or online...
displayed 300 characters

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