Definition of Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Stacey B

 

Date added:

April 16, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

4 / 908

 

Was viewed:

6123 times

 

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Essay content:

They also quote the definition from a popular marketing textbook, Contemporary Marketing Wired (1998), which defines marketing as "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives...
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The product and/or service needs to be desirable to the consumer. This would include the pricing, promotion and distribution of the product and/or service. Once a company decides to market a new product and/or service based on research, the company then would need to define the pricing and how to promote the new service and/or product...
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