Public relations also saves money for the organization that might be spent because of opposition in the community, lawsuits, regulations, boycotts, or training of employees to replace those who leave. Common Elements in the Function of PR Public Relations is planned: Public Relations isn't just happening, it is a well planned communications effort...
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Usually a PR practitioner defines the target groups, tailors the messages and a lot more, before he or she executes the plan. PR is based on mutual understanding: In order to communicate effectively we have to engage in a two-way communication. For example do we have to listen to journalists in order to understand their needs, so we can tailor the message in a way they can better process? The organization: The term organization refers to the company which wants to convey its message through the help of public relations...
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Title	Pages / Words	Save
Defining Public Relations Seitel Published by Prentis-Hall	1 / 232
Public Relations There are many goals to be achieved by the practice of public relations, including education, correcting a mistruth, or building or improving an image...	2 / 507
Definition of Public Relations 11). This definition states that someone in the public relations field will analyze the public, advise management on decisions, plan what the organization has to do to change the public views, and set goals for the organization...	3 / 699
Public Relations Definition The Michael J. Motto advertising and public relations firm defines it as "the business of generating goodwill toward an individual, cause, company, or product" (Motto, 2002)...	3 / 707