Dell

Essay specific features

 

Issue:

Business

 

Written by:

Zelma A

 

Date added:

June 17, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1237

 

Was viewed:

7376 times

 

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Essay content:

"What we know about how consumers buy online is that they start with low-ticket, low-risk goods like books, and they eventually begin to trust the Internet more and graduate to higher end products like PCs and travel." At this point, "Enough consumers have been shopping online for three or more years that they trust the Internet to buy almost anything," Johnson says...
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"Which is why you see apparel do so well now and even computers do so well, because it's not just the early adopters buying online now. We've caught the second wave of online shopping." But while this trend bodes well for Dell, says Johnson, another does not: due to a slowdown in PC sales, what's fueling most of the online growth [in the PC market] at this point are second hand sales of computers...
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