Dell

Essay specific features

 

Issue:

Business

 

Written by:

Carl C

 

Date added:

November 24, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 968

 

Was viewed:

3041 times

 

Rating of current essay:

 
Essay content:

In a competitive computer industry market, Dell needs to constantly scan the environment for new trends and needs of customers to remain competitive. Essential components of the strategic management process are Dells’ mission, internal analysis; external environment, strategic analysis and choice, long-term objectives, generic and grand strategies, short term objectives, functional tactics, and policies that empower action (Pearce & Robinson, 2005)...
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The company has a beliefs-and-values statement called "The Soul of Dell." It is a statement of the aspirations as a company. There are five aspects: the Dell team, customers, direct relationships, global citizenship, and winning. Efforts were made to improve the quality of management and improve the culture and to measure this, Dell administered the employee opinions through surveys...
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