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Issue:

Business

 

Written by:

Kimberly S

 

Date added:

January 9, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 768

 

Was viewed:

6253 times

 

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The emphasis here is on actually doing a literature review. A literature review of around 400 words will provide a sufficient basis for a research question. Next, you should consider ontological and epistemological assumptions in the light of the research question. If a positivist approach is chosen and is appropriate, then the methodology should normally be deductive, the data quantitative, the research instrument a questionnaire (which is basically generated from the literature), and the data analysis methods are statistical methods including hypothesis testing procedures...
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If a phenomenological approach is adopted, then the appropriate methodology is inductive, data is mainly qualitative, data collection is based on interviews and/or observations, and you should use qualitative data collection methods. Whichever methodology you choose, the key point is consistency. You may base your assignment on a case study, if appropriate...
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